LookSmart Changing To Cost-Per-Click Basis

By Danny Sullivan, Editor
The Search Engine Report, April 2, 2002

Next week, LookSmart plans a shift to a model where most new listings in the commercial portions of its directory will be sold a cost-per-click basis.

Currently, LookSmart has site submission products aimed at small businesses where it charges a fee to review a site but does not charge continuing fees, if a site has been accepted for inclusion into the directory.

The change will have no impact on submission of non-commercial content into LookSmart via its Zeal.com volunteer directory. Non-commercial listings remain free of charge and listed if approved by the volunteer community at Zeal.

All past customers that used LookSmart's paid submission programs to gain listings are to be moved to the new cost-per-click basis over the course of the coming months. LookSmart expects to be sending further details about this migration to its existing customers next week, and I'll bring more details, when they are available.

As part of the migration, LookSmart will be crediting these existing accounts with a large number of free clicks.

The value of the free clicks should more than equal any submission fees that may have been paid by customers to LookSmart to have their site reviewed.

LookSmart
http://www.looksmart.com